How does the Internet see you?


Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab.

You simply enter your name, and Personas scours the web for information and attempts to characterize you by fitting you into to a predetermined set of categories that an algorithmic process created from a massive corpus of data.

The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.

Personas profile of Peter BarghI tried it to see how the internet sees me.

Here’s the result – click on the photo to enlarge the detail.

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